“You f**king nobody! We’re all barely tolerating you. Even your parents are ashamed. You’re a pretender. A bottom feeder. A joke!” Those words didn’t just sting. They crushed me. Dhruv was supposedly a “friend.” He had a way of slicing people open with words. With me, it was full-blown condescension. He didn’t miss. He kicked … Read More
“Storytelling’s great face to face, Amit. But in content online? People scroll fast. What if they never make it to the point?” This was a real concern from a coaching client. And honestly, it’s a fair one. You’ve probably felt it too. This hesitation that story content might be “too much.” Too long. Too emotional. … Read More
“We need someone to cover the urinal story.” I swear to God, as soon as my boss said those words, I felt eyes burning into the back of my head. I had no say in the matter. I was a rookie journalist, pranked and sent to cover the “grand” reopening of a renovated public toilet … Read More
Businesses that focus on environmental, social, and governance (ESG) factors outperform industry peers by 4.8% annually. With consumers becoming more and more socially aware, the one thing businesses cannot succeed without is a purpose – a purpose that drives the businesses’ values, vision, mission and day-to-day operations. It is not really the brand or the … Read More
How many of us want to take our businesses to the next level? How many want our products and services to be loved and in demand? If you hear your mind scream “YES!“, then my friend you are in the right place to begin this journey with Marketing! Like many MSME business owners, I was … Read More